Product Design Lead helping digital
organizations shape
intuitive user
experiences, build
products from 0-1
and fuel
business growth
Product Design Lead helping digital
organizations shape
intuitive user
experiences, build
products from 0-1
and fuel
business growth
Product Design Lead
helping digital orgs
create
intuitive user
experiences, build
products from 0-1 and
fuel business growth
Hi, I'm Andrew
Born and raised in metro-Detroit, I grew up immersed in a hustle culture where people transform their vision into reality through community and determination—from the automobile industry, launching small businesses, or cultivating urban farms. This environment shaped how I think about impact and inspired my commitment to leaving the world better than I found it.
Born and raised in metro-Detroit, I grew up immersed in a hustle culture where people transform their vision into reality through community and determination—from the automobile industry, launching small businesses, or cultivating urban farms. This environment shaped how I think about impact and inspired my commitment to leaving the world better than I found it.
I focus on digital product design across healthcare, biotech, and higher education, approaching each project by understanding what we're solving for, who we're targeting, why it matters, and what will create the most impact. For me, helping people means inventing new ways to accomplish things that are important to them—whether that's helping someone access critical health information to live longer and healthier, or enabling families to sign up for insurance coverage they need.
Most recently, I led the design team at Helix where we transformed complex genomic data into accessible and actionable insights to improve patient care.
My approach to design and collaboration
My approach to design
and collaboration
Stay grounded by first getting
to know the problem spaceBefore heading into design, I empower teams to understand what we're solving for and why through rapid discovery. This keeps us on track to deliver value for both users and the business.
Balance critical product tradeoffs through product triads
Critical decisions should stray from being made in a silo. I encourage product, engineering, and design to collaborate from discovery to influence shared ownership and tighter feedback loops.
Build experiences
through a holistic lensWhether 0-1 or iteration, I lead design for products through a systematic view where each element considers the broader user journey and product ecosystem.
Drive design decisions through a compass of data and laws of UX
I bring a combination of behavioral and attitudinal data into design decisions to help demystify assumptions and make sure we are moving forward with evidence rather than just intuition.
Lead teams with emotional intelligence to grow connection
I lead teams through active listening and aligning opportunities with their goals to create environments where designers feel empowered to contribute.
Communicate early and often
to mitigate roadblocksI keep core stakeholders in the know during the design process by bringing them into kickoffs, user research, and brainstorms — which helps build trust and minimize the risk of misalignment.
Stay grounded by first getting
to know the problem spaceBefore heading into design, I empower teams to understand what we're solving for and why through rapid discovery. This keeps us on track to deliver value for both users and the business.
Balance critical product tradeoffs through product triads
Critical decisions should stray from being made in a silo. I encourage product, engineering, and design to collaborate from discovery to influence shared ownership and tighter feedback loops.
Build experiences
through a holistic lensWhether 0-1 or iteration, I lead design for products through a systematic view where each element considers the broader user journey and product ecosystem.
Drive design decisions through a compass of data and laws of UX
I bring a combination of behavioral and attitudinal data into design decisions to help demystify assumptions and make sure we are moving forward with evidence rather than just intuition.
Lead teams with emotional intelligence to grow connection
I lead teams through active listening and aligning opportunities with their goals to create environments where designers feel empowered to contribute.
Communicate early and often
to mitigate roadblocksI keep core stakeholders in the know during the design process by bringing them into kickoffs, user research, and brainstorms — which helps build trust and minimize the risk of misalignment.
Stay grounded by first getting
to know the problem spaceBefore heading into design, I empower teams to understand what we're solving for and why through rapid discovery. This keeps us on track to deliver value for both users and the business.
Balance critical product tradeoffs through product triads
Critical decisions should stray from being made in a silo. I encourage product, engineering, and design to collaborate from discovery to influence shared ownership and tighter feedback loops.
Build experiences
through a holistic lensWhether 0-1 or iteration, I lead design for products through a systematic view where each element considers the broader user journey and product ecosystem.
Drive design decisions through a compass of data and laws of UX
I bring a combination of behavioral and attitudinal data into design decisions to help demystify assumptions and make sure we are moving forward with evidence rather than just intuition.
Lead teams with emotional intelligence to grow connection
I lead teams through active listening and aligning opportunities with their goals to create environments where designers feel empowered to contribute.
Communicate early and often
to mitigate roadblocksI keep core stakeholders in the know during the design process by bringing them into kickoffs, user research, and brainstorms — which helps build trust and minimize the risk of misalignment.
Stay grounded by first getting
to know the problem spaceBefore heading into design, I empower teams to understand what we're solving for and why through rapid discovery. This keeps us on track to deliver value for both users and the business.
Balance critical product tradeoffs through product triads
Critical decisions should stray from being made in a silo. I encourage product, engineering, and design to collaborate from discovery to influence shared ownership and tighter feedback loops.
Build experiences
through a holistic lensWhether 0-1 or iteration, I lead design for products through a systematic view where each element considers the broader user journey and product ecosystem.
Drive design decisions through a compass of data and laws of UX
I bring a combination of behavioral and attitudinal data into design decisions to help demystify assumptions and make sure we are moving forward with evidence rather than just intuition.
Lead teams with emotional intelligence to grow connection
I lead teams through active listening and aligning opportunities with their goals to create environments where designers feel empowered to contribute.
Communicate early and often
to mitigate roadblocksI keep core stakeholders in the know during the design process by bringing them into kickoffs, user research, and brainstorms — which helps build trust and minimize the risk of misalignment.
Stay grounded by first getting
to know the problem space
Before heading into design, I empower teams to understand what we're solving for and why through rapid discovery. This keeps us on track to deliver value for both users and the business.
Balance critical product tradeoffs through triads
Critical decisions should stray from being made in a silo. I encourage product, engineering, and design to collaborate from discovery to influence shared ownership and tighter feedback loops.
Build and scale experiences through a holistic lens
Whether 0-1 or iteration, I lead design for products through a systematic view where each element considers the broader user journey and product ecosystem.
Drive design decisions through a compass of data and laws of UX
I bring a combination of behavioral and attitudinal data into design decisions to help demystify assumptions and make sure we are moving forward with evidence rather than just intuition.
Lead teams with emotional intelligence to grow connection
I lead teams through active listening and aligning opportunities with their goals to create environments where designers feel empowered to contribute.
Communicate early and often
to mitigate roadblocks
I keep core stakeholders in the know during the design process by bringing them into kickoffs, user research, and brainstorms — which helps build trust and minimize the risk of misalignment.
Experience
Associate Director, Product Design and Research
Helix | 2022 - 2025
Led a design team of 5 focused on making complex genomic data accessible and actionable through digital experiences for patients, enterprise partners, and providers.
Staff Product Designer
Helix | 2019 - 2022
Served as the foundational designer during Helix's transition into healthcare, establishing user-centered design practices and leading the design of core patient touch points.
Served as the foundational designer during Helix's transition into healthcare,
establishing user-centered design practices and leading the design of core patient touch points.
Senior UX Designer
Fjord | 2017 - 2019
Led and mentored teams during the design process from concept to delivery for large-scale partnerships in healthcare, utility, and entertainment sectors.
Led and mentored teams during the design process from concept to delivery
for large-scale partnerships in healthcare, utility, and entertainment sectors.
Designer
Big Tomorrow | 2016 - 2017
Executed user-centered solutions for design strategy programs in sectors of higher education and healthcare.
Executed user-centered solutions for design strategy programs in sectors of
higher education and healthcare.
Junior Art Director
MRM | 2015 - 2016
Executed print and digital design assets (emails, banners, manuals) supporting large-scale campaigns for
General Motors.
Executed print and digital design assets (emails, banners, manuals) supporting large-scale
campaigns for General Motors.
My approach to design and collaboration
Stay grounded by getting to know the problem
Before heading into design, I empower teams to understand what we're solving for and why through rapid discovery. This keeps us on track to deliver value for both users and the business.
Balance critical product tradeoffs through triads
Critical decisions should stray from being made in a silo. I encourage product, engineering, and design to collaborate from discovery to influence shared ownership and tighter feedback loops.
Build and scale experiences through a holistic lens
Whether 0-1 or iteration, I lead design for products through a systematic view where each element considers the broader user journey and product ecosystem.
Drive design decisions through
a compass of data and laws of UX
I bring a combination of behavioral and attitudinal data into design decisions to help demystify assumptions and make sure we are moving forward with evidence rather than just intuition.
Leading with emotional intelligence
I lead teams through active listening and aligning opportunities with their goals to create environments where designers feel empowered to contribute.
Communicate early and often to mitigate roadblocks
I keep core stakeholders in the know during the design process by bringing them into kickoffs, user research, and brainstorms — which helps build trust and minimize the risk of misalignment.
Product Design Lead
helping digital
organizations create
intuitive user
experiences, build